Flying Blue
From grounded to soaring — rebuilding loyalty during crisis
From grounded to soaring — rebuilding loyalty during crisis
During the global pandemic, air travel collapsed and traditional loyalty models lost relevance almost overnight.
The challenge was to extend the value of Flying Blue beyond flights, maintaining engagement and generating revenue in a grounded market.
Working across complex, cross-functional teams, success is measured as much in collaboration as in delivery.
These reflections come from senior stakeholders involved directly in the Flying Blue programme.
“A digital expert with a huge amount of knowledge and experience and a relentless willingness to create the best possible solution. Rich translates high level business demands into clear, consistent design proposals. A true sparring partner who is not afraid to ask the difficult questions while always proposing a possible solution.”
“We worked together for 14 months on the redesign of FlyingBlue.com. Rich became a key part of the team. The collaboration was highly effective, and much of the work is now in development or already launched. He is flexible, easy to work with, and an experienced design lead I would recommend without hesitation.”