3 million smiles


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Invisalign is an orthodontic treatment method that uses a series of clear plastic removable aligners to straighten your teeth. These aligners look like thin sports mouthguards and are custom-made to sit snugly over the top of your teeth.

To celebrate Invisalign achieving its 3 millionth customer they invited us to create a campaign, my involvement was to come up with a creative idea and make it happen.