Founded in 1991, Firetrap is the edgy, sexy and urban UK denim brand. The Firetrap clothing, shoes and accessories are designed in London by British designers. The Firetrap brand is known for its innovative and contemporary collections. The Firetrap clothing and footwear range celebrates London life.

My involvement was to work with the e-commerce agency (Drive Business) to design the look and feel for the Spring/Summer verson of the e-commerce platform.