The company was founded in 1989 by Mitchell Jacobs, a former buyer at Browns. The company was named after the French artist Marcel Duchamp with the following claim by Jacobs : "Duchamp turned everyday objects into art and I turned everyday icons of men's fashion into wearable art"

My involvement was to work with the e-commerce agency (Drive Business) to design the look and feel for the Spring/Summer verson of the e-commerce platform.